Why is branding as an author important?

Branding is one of the most important aspects of any business, large or small, and the writing industry is no exception. An effective brand strategy gives authors a REAL edge in the increasingly competitive market.

While book prices continue to fluctuate, exposure remains the most valuable commodity in the publishing industry. With over 6 million books on the market, it’s almost impossible to get discovered, and incredibly easy to be forgotten.


Antoinette Cheek | Founder, CHL Designs

Antoinette Cheek | Founder, CHL Designs

So how can CHL help?

Since I opened CHL in 2015 we have activated the branding of numerous female authors — each at a different points of their writing journey. Each year in December I take a look at projects we have worked on and the feedback we have received. In the past 6 months I have had an overwhelming request from women in the midst of writing a book or have just completed a book to help them through the branding process.

As a creative agency dedicated to helping drive the growth of women-owned businesses. I see no better way to kick of 2019 than by helping women spread their dynamic stories.

That is why we are kicking off the CHL Author Project.

Under this project CHL will be dedicating the first 10 weeks in 2019 to eight authors, helping them brand their book.

Below you will find more information.

As you will see below, we have a variety of packages to choose from. Additionally, take time to meet the team of ladies that will be assisting you though the process.

I have gathered top graphic designers, copywriters, and event planners to be your personal publishing team to ensure that you and your book are discovered.




Choose a package that best fits you!

Please note we will only be working with eight authors for this project. Reserve your spot today.

Say hello to E.L., Toni + Michelle :)

1. E.L.

$279 a month | $250 to get started

Perfect For First-Time Authors with a conservative budget

In 2011 E.L. James self-published 50 Shades of Grey on Today she has a literary dynasty. A small purse doesn’t mean that you can’t make a big change. Let us help.

(The total package is $3600. You can choose to make one payment or select our payment plan - $279 a month for 12 months. Please note the actual project will run 4 weeks)

2. Toni

$539 a month | $1000 to get started

(Our most popular package)

Perfect for authors relaunching a book

Toni Morrison has authored numerous books. A fan favorite, Beloved has been reprinted more than 13 times. The Toni package is perfect for an author of previously published work that needs a few branding or conceptual tweaks and is now ready to invest in a relaunch.

(The total package is $7468. You can choose to make one payment or select our payment plan - $539 a month for 12 months. Please note the actual project will run 6 weeks.)

3. Michelle

$1175 a month | $1500 to get started

In 2016 Michelle Obama began writing her first book. In 2018 she is selling out arenas from the launch of Becoming. Her launch from the build up to her first email blast was expertly choreographed and has her sitting at the top of the NYT Best Seller’s List. As a first time author we want to you to fly —- not flop. Let CHL help you become.

This package is full customized. Please call 713-906-5740.


Case Study: How we created her life.

This past summer, CEO of Leading Like a Girl, Errin Baugh, wrote a book entitled "Get in the Driver's Seat". As the ink dried on the last word she knew that knew a book launch party was necessary to celebrate this milestone. It needed to yield ROI and it could NOT be average.

So she reached out to CHL to provide strategic digital and event branding.  


Step 1 | The Create HER Day(WATCH)

Errin is a modern day superwoman. This small business owner is also a senior level executive for the City of Atlanta. Therefore, time is not something she can waste--which made her the perfect candidate for one of CHL's signature programs, "Create HER Day".

A "Create HER Day" is a branding intensive, where we spend a FULL day strategizing and creating a niche brand activation for our client.

We spent 9am - 7pm on a Friday with Errin, discussing a brand strategy, developing a roadmap, and then executing the plan. This formula was important in ensuring that Errin's event gave her a return in the form of revenue and clientele.

Click here to go behind the scenes of Errin's Create HER Day.


Most book launches are the same. People come, they buy the book, get it signed and then depart. However, what lacks is the opportunity for the author to immediately drive leads to gain expanded revenue. As we thought through how to increase Errin's ROI for this event, we implemented ways for attendees of the event to immediately interact with Errin's brand online. 

We utilize QR codes and placed them on the event posters as well as the handbills, given out at the event. An attendee could scan this code and immediately find out more about the book, how to buy and share it with friends, family, colleagues, etc.

Additionally, an event website was created just for Errin's events, with the purpose of contact event attendees and offering them special offers through the site post the event.

Both methods showcased how we utilize digital properties to drive increased interest and sales for our clients and their products. 


STEP 3: Getting Social 

Prior to the event, Errin's social media presence was still in its infancy.

We saw the book launch as a time for her to grow her following. We started with branded postings and ensuring all social media channels visually paired.

What this did was provide credibility to Errin's brand. People started to see "Leading Like A Girl" in a new light, thus, drawing in more potential clients